You don’t have to go far to find a quick serve or fast casual restaurant that has embraced and incorporated digital signs into their menu board design. Big brands may have been early adopters, but restaurants and food establishments of all sizes are incorporating digital signage into their visual communications. Here are a few examples of great menu board systems that use the right mix of creative content, legibility and layout.
The Canadian quick-serve favorite uses extensive digital menu boards with bold graphics and a unique approach. They added a cookie countdown to show customers when the next fresh batch of cookies will come out of the oven. By identifying what would drive an impulse purchase, this strategy engages the senses and makes it hard to resist purchasing a warm cookie.
While some McAlister’s Deli franchise locations have converted to only digital menu boards, some have introduced a blended style of digital and static signage. This can offer cost savings to restaurants with core menu items that can be presented on large, easy-to-read static boards while seasonal and promotional items are featured on the digital displays. This is an ideal option for smaller chains or single location restaurants to test digital signage by augmenting their existing menu boards with digital feature boards.
Indoor digital menu boards have become common over the last few years, but are still missing from many drive-through or drive-in restaurants. Outdoor digital menus offer the same advantages of their indoor counterparts and Sonic is seeing increased average checks according to this article on digitalsignagetoday.com. Sonic has also incorporated SMS text message marketing into their strategy with much success as they continue to leverage technology to increase sales.
Remember, digital menu boards are a great component for your visual communications program, but they only enhance the customer experience and drive sales if all of the elements are carefully selected and designed. The timing and positioning of your content is key, as well as the surrounding environment and coordinating interior décor. Careful attention to detail, well-thought content and accompanying static graphics or even custom enclosures can help ensure that the end solution achieves your objectives.